Complementary Colors
What are complementary colors and how do they enhance visual design?
GLOSSARY
In the realm of color theory, Complementary Colors sit opposite each other on the color wheel, offering the highest contrast and vibrancy when used together. This contrast is particularly effective in motion graphics for drawing attention, creating visual interest, and emphasizing key elements within a composition.
Utilizing complementary colors such as blue and orange in a motion graphic can make a call-to-action button stand out against a background, effectively guiding the viewer’s eye and enhancing the overall impact of the design.
Technical definition
The strategic use of complementary colors involves balancing their intensity and area of use to avoid overwhelming the viewer while maximizing visual appeal and effectiveness.