Kinetic Typography
What is kinetic typography and how does it capture attention in motion graphics?
GLOSSARY
Kinetic Typography in motion graphics is the practice of bringing text to life through animation. By moving, scaling, rotating, and changing the color of textual elements, kinetic typography adds a dynamic layer to messages, making them more engaging and memorable. It's a powerful tool for storytelling, advertising, and informational videos, where the visual treatment of text can significantly impact viewer engagement.
In a motion graphic inspired by this image, kinetic typography animates in a dynamic flow, twisting and turning through three-dimensional space. The movement guides the viewer’s eye, emphasizing key messages within the animation. Such a technique can be impactful for title sequences or brand promotions, energizing and focusing the viewer’s attention on the content.
Videobolt's Typography Lyrics and Hand Drawn Brush Title templates effectively use kinetic typography to enhance text animation dynamically. Typography Lyrics pairs bold animations with music for impactful lyric videos, while Hand Drawn Brush Title energizes openings with animated scribbles and hand-drawn elements in 3D, creating a playful and creative visual experience. Both templates demonstrate how kinetic typography can transform textual content into engaging and memorable visual narratives.
Kinetic Typography on Videobolt
Technical definition
This involves using motion graphics software to animate text layers with keyframes, ensuring the timing of movements aligns with the audio or narrative flow. Designers can experiment with different fonts, colors, and animations to match the tone and style of the project.