White Balance
What is white balance and how does it impact color in video?
GLOSSARY
White Balance in motion graphics refers to the process of adjusting the color palette to accurately represent white, ensuring that other colors are rendered correctly relative to this baseline. This adjustment is crucial for maintaining color fidelity across different viewing platforms and lighting conditions.
The white balance in a scene affects the overall color temperature, which can be observed here where one side presents a cooler, bluer tone, suggesting early morning light, while the other side has a warmer, yellowish hue, reminiscent of late afternoon warmth. This subtle change can dramatically alter the mood and time of day represented in motion graphics.
Technical definition
White balance correction in motion graphics involves adjusting the red, green, and blue (RGB) levels to neutralize unwanted color casts. This can be particularly important when compositing different elements to ensure that the colors from various sources interact harmoniously.