Camera Jib
What is a camera jib and how to use it in motion graphics?
GLOSSARY
Though traditionally used in live-action filming, the concept of a camera jib — a crane device that enables sweeping, elevated camera movements — has been adapted in motion graphics to create dynamic, fluid shots that add production value and visual interest. This technique mimics the graceful arcs and dives of camera work in physical space, lending a cinematic quality to digital animations.
In creating an animated fly-through of a digital landscape, motion graphics software can simulate camera jib movements to smoothly transition from high aerial views to close-up ground level shots, adding a dramatic and immersive effect.
Videobolt's Ciber City Logo and Toy City Reveal templates demonstrate how camera jib techniques can be tailored to enhance storytelling with varying dynamics and directions. In Ciber City Logo, the camera swiftly moves backwards through a neon-lit street, creating excitement and depth as it leads to an energetic logo reveal. This backward movement mimics the dynamic sweep of a jib, adding a unique perspective to the high-energy scene. On the other hand, Toy City Reveal features slower camera movement that gently explores a playful, low-poly cityscape before settling on the logo.
Camera Jib on Videobolt
Technical definition
Simulating camera jib movements in motion graphics involves keyframe animation of the virtual camera’s path and angle, carefully planned to emulate the smooth, sweeping motions achievable with a physical jib.