Concept Art
What is concept art and how does it guide the development of motion graphics?
GLOSSARY
Concept Art is a form of illustration used to convey ideas and visuals for projects before they are realized.
Before animating a complex scene involving an alien landscape, concept art can be created to experiment with various design elements such as color schemes, landscape features, and creature designs, providing a reference point for animators and helping to visualize the end result.
Technical definition
Creating concept art typically involves traditional sketching or digital painting, focusing on creativity and exploration rather than final details. Artists may produce multiple iterations, refining ideas based on feedback and the project's evolving needs, laying a foundation for the detailed design and animation work to follow.