Video Encoding
What is video encoding and how does it ensure quality in motion graphics?
GLOSSARY
Video Encoding is a process in motion graphics and video production, involving the compression and conversion of video files into formats suitable for playback on various devices and platforms. It optimizes videos for quality, size, and compatibility, ensuring that motion graphics retain their visual fidelity across different viewing environments.
Before distributing a motion graphics animation online, video encoding adjusts the file to an optimal size and format, like H.264 for web streaming, ensuring viewers experience smooth playback without excessive buffering or loss of quality.
Technical definition
The encoding process involves choosing the right codec and container, balancing file size with quality through bit rate adjustment, and selecting resolution and frame rate settings compatible with target playback platforms.