Footage
What is footage and what role does it play in crafting motion graphics?
GLOSSARY
In the context of motion graphics, footage encompasses any raw or pre-edited video clips incorporated into animations or compositions. This can include live-action scenes, animated backgrounds, or other visual elements. Footage serves as the foundational visual layer or enhancement in motion graphic projects, adding realism, context, or atmospheric depth to the animated content.
Incorporating drone footage of a cityscape as a background in a motion graphic intro adds a dynamic and realistic setting that enhances the thematic elements of the animation.
Technical definition
Footage can be sourced from stock video libraries, custom shot, or created through animation software. It is imported into motion graphics projects, where it can be edited, composited, and enhanced with additional visual effects and animations.