Tracking Point

What is a tracking point and why is it used in motion graphics?
GLOSSARY
In motion graphics and visual effects, a Tracking Point is a marker or specific feature within footage used as a reference point by motion tracking software. These points allow graphic elements or effects to be accurately aligned with and follow the motion of objects in the video, crucial for integrating CGI with live-action footage seamlessly.
In a snowy landscape with a photograph hanging amidst the branches, tracking points marked on the photo's corners allow for the addition of realistic animated effects. These effects can include snowflakes that appear to settle on the photograph or a subtle motion suggesting the photo is reacting to a gentle breeze, aligning with the natural environment and enhancing the scene’s depth.
Videobolt's Cyberpunk Style Logo template effectively employs tracking points to anchor the camera's dynamic journey through a neon-lit, rainy alley. These points ensure the neon logo remains consistently positioned despite the complex environmental effects and camera movements. This stabilization makes the logo appear as an integral part of the scene, enhancing the template's immersive cyberpunk aesthetic. The precise use of tracking points enables a seamless viewing experience.
Tracking Point on Videobolt
Technical definition
Tracking points are either manually selected in software or automatically detected based on contrast and feature distinctiveness. The software then calculates the movement trajectory of these points frame by frame, applying the same motion data to the corresponding digital elements.